There couldn’t be a more appropriate time for Globe to launch its latest and fastest broadband stick in Cebu, the Globe Tattoo 4g, than during the Grand Sinulog 2012. It was also an opportunity for the Cebuanos and tourists to meet and party with Globe Broadband’s newest endorser, Georgina Wilson.
Simultaneously held in two key cities, Manila and Cebu partied the same time under the theme of Globe Tattoo 4G’s slogan, “RESIST”.
#RESIST at The Penthouse 12.14.2012
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| Crowd goes wild as dancers and Georgina enter the stage. |
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| With other Cebu bloggers at the event. |
#RESIST at The Terraces, Ayala Center Cebu, Sinulog 12.15.2012
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| Georgina Up Close... |
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| Georgina candidly answers questions from bloggers and local media. She says lechon is her favorite Cebu delicacy. |
A pocket press conference was held during the launch at The Terraces in Ayala where bloggers and local media got the chance to have a brief chat with Georgina Wilson. Having considered Georgina to be one of the prettier celebs around, this was one chance for me to see the brains behind looks... and yes, she was impressive. The whole Globe Tattoo Campaign speaks about resistance. The need to stand and speak up for what one believes in. I asked Georgina if there was anything in particular that she is passionate about or any part of the status quo socially/politically that she is resistant of. She candidly, yet intelligently answers that she has always been passionate about education and starts talking about how everyone should have access to it. She continues to say that it is different when a person is educated and that is a fundamental right that everyone, regardless of who they are should be entitled to. She wraps up in coherence to the slogan saying, “I resist ignorance...”
The Globe Tattoo Commercial which started airing a few days ago has been earning a lot of positive reviews from viewers. When asked about how she felt about the first of the series of commercials which will air up to February, Georgina said she was pleased to have worked with such a great team and is very proud of how the commercials came out.
See the first of the series below:
With the release of the Globe campaign, I asked her what is next for her and if we should expect more visibility from her in local showbiz. “Definitely for Globe,” says Georgina. She adds though that she wants shy away from the local artista stereotype and wants to give media a different but relevant approach. You can follow her in twitter @iloveGEORGINA and find out more about the new face of Globe Broadband.
